What motion design
Likely, flashy logo animation or simple moving graphic on a website or video endplate. The reality is that technology and design have far surpassed what was typically known as motion graphics, and is now becoming integrated into all forms of content. When used properly, and is carefully executed to augment the delivery of our message
since there is no universally accepted definition of motion graphics, the official beginning of the art form is disputed. There have been presentations that could be classified as motion graphics as early as the 1800s.Michael Betancourt wrote the first in-depth historical survey of the field, arguing for its foundations in visual music and the historical abstract films of the 1920s by Walther Ruttmann, Hans Richter, Viking Eggeling and Oskar Fischinger
The history of motion graphics is closely related to the history of Computer Graphics as the new developments of computer-generated graphics led to wider use of motion design not based on optical film animation. The term motion graphics originated with the digital video editing in computing, perhaps to keep pace with newer technology. Graphics for television were originally referred to as Broadcast Design.
One of the first uses of the term “motion graphics” was by animator John Whitney, who in 1960 founded a company called Motion Graphics Inc.
Saul Bass is a major pioneer in the development of feature film title sequences. His work included title sequences for popular films such as The Man with the Golden Arm (1955), Vertigo (1958), Anatomy of a Murder (1959), North by Northwest (1959), Psycho (1960), and Advise & Consent (1962). His designs were simple, but effectively communicated the mood of the film.
Why is motion design important?
Humans now consume a massive amount of content. We are constantly scrolling through content, stopping at compelling or eye-catching content that is easily digestible. Another key factor is that many of us consume social media content on mute, so the need to visually communicate your message in a way that is more compelling than subtitles is key to capturing your audience’s attention.
Motion graphics in the future?
Motion design in exhibits/physical advertising – Cheaper technology means more meaningful interaction. You can update that advertisement more frequently. Digital looping posters vs print.
Motion design as part of UI – It’s simple, screens are everywhere now.
In last this my animation work
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.Milton Glaser